Every morning in Africa, a lion wakes up knowing it must run faster than the slowest antelope or it will starve. Every antelope wakes knowing it must outrun the fastest lion or be killed. Whether lion or antelope, when the sun rises, you better be running.

At African Sunrise Safari, this spirit inspires everything we do. With 25 years’ experience and strong local roots in both London and South Africa, we create authentic, tailor-made journeys off the beaten path—uncovering hidden gems, exceptional lodges, and unforgettable adventures.

African Safari & Tours offers personalized, authentic African adventures designed to showcase the continent’s breathtaking wildlife, landscapes, and cultures. Each safari is carefully curated by local experts to provide comfort, safety, and unforgettable experiences. From luxury lodges to guided bush walks, we combine adventure and relaxation to create a truly unique and meaningful African journey.

We operate across Africa’s most iconic safari destinations, including Kenya, Tanzania, South Africa, Botswana, Namibia, Zambia and Zimbabwe. Each region offers something special—whether it’s the Great Migration in the Serengeti, the Big Five in Kruger National Park, or the serene waterways of the Okavango Delta. Our tours can be customized to explore one country or multiple regions for a comprehensive African experience.

We’re deeply committed to supporting local communities. Our ongoing partnership with Imvelo Safari Lodges in Zimbabwe helps bring projects like “Dentists on Safari”—as well as many other impactful initiatives—to life, providing essential care and resources to thousands every year. When you travel with us, you don’t just experience Africa’s wonders—you help transform lives through community involvement, conservation, and responsible travel.

Whether you dream of witnessing the great migration, spotting big cats on intimate game drives, or exploring vibrant cultures, we bring your vision to life with passion and care. And since we’re on the ground, your consultant is with you every step—available on WhatsApp from arrival to departure.

Be warned: we’ve organised several once-in-a-lifetime trips for the same guests—because once you experience an African Sunrise Safari, one trip is never enough!

Let us use our expertise to craft the safari adventure you’ve always imagined.